LabCandy is a social enterprise venture whose mission is to help get young girls more interested in science. Launched in the spring of 2013 through a collaboration with the Yale Entrepreneurial Institute, LabCandy makes available to girls (ages kindergarten through third grade) fun and colorful lab gear (brightly patterned lab coats and colorful goggles) and pairs them with age-appropriate storybooks. These storybooks feature a group of animated characters, each a young girl scientist, and recount exciting tales of the girls embarking on adventures and solving challenges that arise along their way using science. At the end of each story, there are instructions for a do-it-yourself science experiment/demonstration that mirrors the science in the story line and that each reader can try at home, all while wearing the same cool and fashionable lab gear that the characters are wearing in the storybook.

In 2014, LabCandy launched a successful Kickstarter campaign, reaching (and ultimately exceeding) our total goal amount within the first three days. Thanks to the support of so many enthusiastic backers, we were able to begin scaled production, and we began shipping out our products in early 2015. Check out here the official video we made to launch our campaign. The production of this video was a blast – the kids and I had so much fun together and the entire crew was amazing!

If you’re a fan of bloopers, you can see here some of the behind-the-scenes antics that never made it into the official video. The message of both pieces is the same – that science is creative, collaborative and fun!

Meet the Founder : Olivia Pavco-Giaccia


“ We need to knock down early the persistent stereotypes that say STEM isn’t for girls. I founded LabCandy to encourage young girls to imagine themselves as scientists – collaborating, creating and having fun. Our cool lab gear and storybooks take us one step closer to making that goal a reality by making science more relatable and approachable for young girls.”

Olivia Pavco-Giaccia

Founder and CEO