Changing the Faces of Science
Our mission here at LabCandy is to cultivate young girls’ interest in science by showing them that the field has room for girls like them. Although women constitute about 58% of the U.S. workforce, they hold less than 25% of science, technology, engineering and math (STEM) jobs. There are a number of factors contributing to this discrepancy, but persistent stereotypes that say scientists are nerdy, old guys in white lab coats and clear plastic goggles top the list. There is not much in this image that appeals to a young girl, or that she can even relate to. LabCandy attacks this stereotype directly, allowing girls to change what they think a scientist is supposed to look like. By making available brightly colored lab coats, fun goggles, and engaging science adventure storybooks, LabCandy encourages every young girl to picture herself as the scientist that she can grow up to be.